Key elements you can A/B test to increase conversions and reduce bounce rate.
In this lesson, you will learn the specific elements on your website that can significantly impact conversions and bounce rate when tested properly.
We begin with copy, especially headlines. Most visitors skim headers instead of reading body text, which makes your hero heading and key page headlines extremely important. Testing different variations can lead to meaningful changes in performance. Body text also plays a role, particularly in high impact sections where it supports your main claim.
Next is layout. Simple adjustments such as alignment, button placement, or rearranging elements in your hero section can noticeably influence engagement and conversions.
Navigation is another key area to test. Your nav bar shapes how users move through your site. Testing which pages are included, such as pricing, can reduce bounce rate and improve user flow.
Forms and calls to action are high impact opportunities. You can test size, wording, layout, color, and especially long forms versus short forms. It is important to evaluate real business metrics like lead quality, not just submission volume.
Social proof is also worth testing. Testimonials, reviews, and badges often improve results, but the only way to know what works best for your audience is to compare variations.
Finally, content depth can influence performance depending on your industry. Some audiences respond better to long, detailed content, while others prefer short and direct explanations. Testing both approaches, or combining a short summary with detailed content, can help you find the right balance.
Every website is different. The only way to make confident improvements is by testing.
