Run serious experiments without paying for enterprise tools

Optibase gives marketing teams the tools they actually need to test ideas, understand user behavior, and improve conversions without complex setup, long onboarding, or inflated pricing.
Join 2500+ companies testing with Optibase
Test

Test ideas at any level of complexity

Optibase supports multiple testing methods so teams can experiment with confidence. Whether you’re validating small changes or comparing full experiences, you can test without slowing down your site or workflow.

A/B testing for fast validation

Compare two variations to validate focused changes.

Split URL testing for full pages

Test entirely different pages or flows across URLs.

Multivariate testing for combinations

Test multiple elements together to find winning combinations.
Optibase A/B testing dashboard showing variant comparison and test results
Optibase conversion tracking interface with click and form submission metrics
Measure

Turn experiments into clear results

Optibase gives you a clear way to measure experiment impact and site performance. Track conversions and results in one place, with consistent metrics across tests so you can trust the numbers behind every decision.

Conversion tracking for clear outcomes

Track clicks, forms, pages, and custom events.

Analytics for test performance

See variant performance and results at a glance.

Built-in reporting

Review results daily, weekly, or monthly.
Understand

Understand why users behave the way they do

Numbers show what happened. Optibase helps you understand why. Use visual and session-based insights to see how users interact with your site and explain experiment results with confidence.

Heatmaps for visual behavior insights

See where users click, scroll, and focus.

User recordings for session insights

Watch sessions to spot friction and confusion.
Optibase heatmap visualization showing user click patterns on a webpage
Optibase personalization interface showing audience-based content rules
Personalize

Personalize experiences that convert

Use insights from your experiments and behavior data to personalize content across your site. Show different messages, layouts, or experiences based on user attributes, behavior, or experiment learnings.

Personalization for audience segments

Tailor content by device, location, or behavior.
Combine rules to tailor experiences for each audience.

Location
(country or region)

Device &
Screen size

Browser &
Operating system

Traffic
Source

UTM
Parameters

New vs. returning visitors

Testimonials

What others are saying

Chris Williams
Director of Marketing @ All Copy Products
“I am really excited about Optibase because it fills in a massive need for Webflow.”
Hristian Kambourov
Founder @ Revise Agency
“A much needed product for the Webflow community. Congrats on the launch and I see only good things for your team moving forward.”
Alexandre Teillet
CEO @ Mekaa Agency
“A very cool product ! Already in use with my clients on Webflow”
Julian Galluzzo
Community projects @ Memberstack
“This is looooong overdue - great work to the team. Especially since Google Optimize was deprecated, there's a massive hole in the market. But even if Google Optimize was still here, Optibase is way better for Webflow”
Tim Šfiligoj
Founder @ 350life Agency
“This is awesome, was able to test it already & can't wait to see where it goes from there. Something Webflow needed badly.”
Chris Erickson
Webflow Expert
"Shut up and take my money!"
Elie
CMO @ Submagic
“This is exactly what I've needed for the past 6 months, I haven't found any way within Webflow to easily A/B test (apart from external tools, which are complicated to get the hang of). Kudos for this launch, and I can't wait to try Optibase!”
Benjamin Aguilera
Webflow Expert
“This is godsent. I've been struggling with this for months now. You and your team are absolute legends.”
Kane Garland
Webflow developer @ Crunch
“Love this app. Works perfect and will be using it on our company website!”
Thomas Sulentic
Freelancer
“That’s impressive - and needed in our toolbox”
Veer Manhas
Founder @ Lil Big Things LLC
“A much needed product in the space. Can't wait to use it for our first project!”
Robert Simmons
Webflow Expert
“Love the idea, especially with Google Optimise biting the dust.”
Romano Pravdič
Founder @ Cloud9devs.com
“THIS is something what was needed 2 years ago. Thank you a lot!”
Danae M.
Growth Marketing Manager @Gavel
"Great, easy to use Webflow A/B and split testing tool"

No-code setup, immediate value without a developer, can run tests on her own without involving engineering, clean reporting interface, fits into her marketing workflow. Mentions it removed the dependency on developers for experiments.

Gil P.
CPO @Orcanos
"Running A/B testing on our Webflow site is simple and easy"

Product leader perspective — running A/B tests on their Webflow site went from something they kept deprioritizing to a regular habit. The low barrier to entry is the key value: setup is fast, results are easy to read. 4-star rating suggests a small friction point or a missing feature, but the overall experience is clearly positive.

Nathan L.
CTO @Synqro
"I use Optibase to optimize the acquisition funnels of my clients"

Calls it probably the best tool on the market for simple, affordable A/B testing on Webflow. Highlights that it connects directly with Webflow and you can start testing within minutes without coding knowledge. Analytics are clear and actionable. Uses it professionally to optimize client acquisition funnels — clients are seeing better conversion rates as a result. Only downside mentioned: it's Webflow-only (which he frames as a minor note, not a real complaint).

Tomasz S.
Webflow Developer @Grafit Agency
"A very intuitive interface and an excellent Webflow plugin that enables a simple test setup"

Coming from a developer's perspective — the Webflow plugin integration is native and clean. Interface is intuitive, test setup is fast. Appreciates that once he sets it up for a client, the marketing team can take over and run tests without any developer involvement. Good for handoffs.

Corey H.
Co-Founder @Conversion Factory
"Best CRO tool for Webflow"

Searched for a proper CRO and A/B testing solution for Webflow for a while before finding Optibase. Frames it as the tool that finally fits how Webflow teams actually work. Short, confident review. No major complaints.

Miša V.
Head of Growth @Flow Ninja
"A great Webflow CRO and A/B testing tool"

Since using Optibase, their A/B testing process has become more structured and efficient. Platform is intuitive enough that the whole growth team uses it — not just the technical people. Highlights it as the right tool for a team that needs to move fast on experiments. Clean interface, quick to get started.

Alexandre T.
CEO @Bayer Crop Science
"The A/B testing tool Webflow has been missing"

Before Optibase, there was no good native way to run proper A/B tests on Webflow. Frames it as filling a genuine market gap. Now recommends it to every team building on Webflow. Short, confident review — no major dislikes mentioned.

Guy B.
CEO @Tagbox
"Super simple A/B tests for Webflow"

CEO who wants testing to just work — no complexity, no learning curve. Needed a lightweight solution to run experiments on their Webflow site without the overhead of enterprise tools. Optibase delivers exactly that. Results are easy to interpret and act on.

Liam M.
Co-Founder & CEO @Bizcuts
"Awesome product run by awesome people!"

Product is solid and easy to set up. The standout for him is the team — incredibly responsive and genuinely helpful whenever there's a question or issue. Great support experience. Review has a warmer, more personal tone than others — focused on the human side of the product.

Evgenii T.
Founder & Tech Lead @Tilipman Digital
"Best CRO tool for Webflow users"

Evaluated alternatives before landing on Optibase. For Webflow specifically, found nothing else that compares — purpose-built integration, fair and transparent pricing, and it works reliably. Technical founder perspective: appreciates that it's built for Webflow rather than retrofitted to support it.

Travis W.
Advisor @Bullseye
"Easy, clear-cut A/B Testing in Webflow"

Compares Optibase to other A/B testing tools which are overly complex and expensive. For Webflow users specifically, Optibase is the clear, obvious choice — not bloated with features they don't need. Emphasizes simplicity and clarity of the tool. Clean experience from setup to reading results.

Florian B.
Co-founder @Digidop
"When it's time to optimize your conversions, Optibase is the tool you need"

CRO-first perspective — positions Optibase as the go-to when optimization becomes a real business priority. Uses it to drive measurable conversion improvements. Frames it as a serious tool for teams serious about results, not just for dipping a toe into testing.

Danny W.
Executive Manager @Wong Brothers
"Best tool for Webflow A/B testing"

Marketing manager who values speed from idea to live test. Can now launch experiments without coordinating with engineering. Highlights ease of use for a non-technical marketing role. Clean interface, gets results quickly. Straightforward and positive review with no major dislikes.

Madeline C.
Head of Digital Marketing @Style Arcade
"So easy to use and setup!"

Non-technical marketing leader who can now run experiments entirely on her own without involving a developer. Fast setup process. Interface is immediately understandable. The 4-star rating likely reflects a minor friction point or a missing feature, though the overall tone is positive and enthusiastic.

G2 high performer badge
How it works

A/B testing made easy for Webflow

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Step 1: Install the Optibase app on your Webflow site

Install our app

The first step is simple - just head over to the Webflow app marketplace and search for our app. Once you've found it, click on the blue button that says "Install app".

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Step 2: Create A/B test variants in the Webflow Designer

Create a test

Head on over to the Webflow designer and start setting up your test or conversion events. It's super easy, and the Webflow app will guide you through the process.

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Step 3: Set conversion goals and launch your experiment

Analyse results

Optibase's web app makes it easy to track and analyze the data. You can quickly see which variations are performing better and make data-driven decisions.
Other features

Take control of your website's performance

No flickering

No more flickering between variants that can mess up your website's user experience and affect conversions. Optibase runs smoothly.

Affordable pricing

We know that there are other options that may offer more features, but why pay for features you don't actually need?

Audience segmentation

By segmenting your audience based on their geolocation and screen size, you can limit who is exposed to your tests.

Webflow specific

We know Webflow inside and out, so we built a tool that's simple, intuitive, and perfectly integrated with your workflow

GDPR compliant

Optibase is GDPR compliant. We have implemented the necessary measures to ensure that our app complies with the GDPR.

No-code friendly

Optibase is the ideal solution for anyone who wants to start testing their website without having to deal with code.
Resources

Master A/B testing with our resources

Optibase analytics dashboard showing experiment performance metrics

The ultimate A/B testing guide

Optibase user recordings playback showing real visitor sessions

A library of A/B testing ideas

Optibase personalization rules for targeting specific audience segments

A/B test duration calculator

Optibase experiment results with statistical significance and conversion data

A/B test sample size calculator