A/B testing
What is A/B testing?
A/B testing is an experimentation process that you run on your website to determine which of the assets performs better (A or B), like specific elements, copy, design or entire pages.
This test simply tells you which variation works better for your audience based on statistical analysis. A/B testing eliminates the guessing, letting you make data-backed decisions to optimize properly and increase conversion rates.
The ultimate guide to A/B testing in Webflow
Follow this guide and test different versions of your site and discover the best performing ones to improve conversions.