Conversion tracking

Conversion tracking for any user action

Monitor user clicks, form submissions and every step of the conversion journey. Export data, segment audiences and utilize advanced tracking capabilities to maximize conversion rates.
Simple setup: Connect it to the specific element you want to measure.
Track anything: Clicks, form submissions, scrolling depth, and more.
Reliable data: Clean tracking you can trust in every test.
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Join 1800+ companies already testing with Optibase
Measure conversions

Track what actually matters

Conversion tracking is only useful if it’s accurate and consistent. Optibase helps you measure real user actions across pages and tests, so results stay fair, reliable, and easy to trust without complex setup or guesswork.

Built for experimentation

Use the same conversion goals across A/B, split, and multivariate tests so every variant is measured fairly and consistently.

Reliable by default

Track conversions across pages and URLs without missing events or broken data. Results stay clean and easy to trust.

Works across your whole site

Set conversion goals once and reuse them on landing pages, funnels, and flows without repeating setup.
Simple setup

Set up conversion tracking in minutes

Conversion tracking should not slow you down. Optibase lets you set up goals using the tools you already use in Webflow, without complex scripts or developer work. You can start tracking real actions almost right away.

Easy goal setup

Define conversions by selecting the actions you want to track. Setup stays simple and does not break easily.

Flexible when needed

Add manual IDs or custom rules if you need more control. Advanced options are available without adding complexity.

No code required

You do not need JavaScript or engineering help. Most teams can set up conversion tracking in just a few minutes.
Track anything

Track more than basic conversions

Not all conversions are the same. Optibase lets you track simple actions like clicks and forms, as well as deeper events across pages and flows. You can start simple and grow into more advanced tracking when needed.

Common actions covered

Track clicks, form submits, page views, scroll depth, and time on page without extra setup.

Custom events supported

Send your own conversion events when needed. Use programmatic events to track actions beyond basic page interactions.

Works across pages and flows

Track conversions across landing pages, funnels, and multi-step journeys with one shared goal setup.
How it works

Set up conversion tracking in minutes

There are a few steps to go through if you want to start tracking your conversions in Webflow. Not following them could impact the efficiency of your test results by lacking data from your website.
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1

Install Optibase

Install Optibase using the Webflow App or by adding one script to your site. The app connects your project automatically, and the script works across all pages without extra setup. You only need to install it once to enable conversion tracking for your entire site, including landing pages, funnels, and experiments.

2

Create a conversion

Create a conversion inside Optibase to define what success means for your site or test. Choose the type of action you want to track, such as a click, form submit, page view, scroll depth, time on page, or a custom event. This step sets the goal that Optibase will measure across your pages and experiments.

3

Connect the conversion

Link your conversion to the right element or action on your site. You can select elements using the app or add IDs manually for more control. Once connected, Optibase knows exactly when a conversion happens, without fragile rules or complex setup that can break as your site changes.

4

Track conversions

Once connected, Optibase tracks conversions automatically as users interact with your site. Every click, form submit, or custom event is recorded in real time. Tracking works across pages and tests without extra setup, so you always have a clear and consistent view of how users convert.

5

Analyze results

See conversion data update as users interact with your site. Optibase shows clear results so you can understand performance at a glance. You can also send conversion data to GA4, Mixpanel, HubSpot, or anywhere else using the API, keeping your reporting in sync across tools.
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Used by 3000+ teams & agencies

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Built for growth

More than just testing

AI traffic split

AI helps send more visitors to the version that works better, so your test reaches a clear winner faster without extra work.

Auto-stop tests

Set rules and let Optibase stop the test for you. When a version wins or a goal is reached, the test ends and you get clear results.

Audience segmentation

By segmenting your audience based on their geolocation, browser, OS and screen size, you can limit who is exposed to your tests.

Personalization

Show different content based on who visits your site. Tailor pages by audience, behavior, or context to improve relevance and conversions.

Heatmaps

See where users click, scroll, and focus. Heatmaps help you understand behavior so you know what to test and what to improve next.

User recordings

Watch real sessions to see how people use your site. Spot friction, confusion, and missed clicks that numbers alone can’t show.
FAQ

Frequently asked questions

What is conversion tracking?
Conversion tracking is a way to measure when users complete important actions on your site. This can be a click, form submit, page view, or custom event. Tracking conversions helps you understand what works, compare results across tests, and make better decisions based on real user behavior.
What conversions should I track on my website?
You should track conversions that show real progress toward your goals. Common conversions include form submits, button clicks, signups, purchases, or key page views. You can also track actions like scroll depth or time on page. The best conversions are actions that help you understand if users are moving closer to becoming customers.
Can I track button clicks and form submissions?
Yes. You can track button clicks and form submissions with Optibase. Create a conversion for the action you want to measure and connect it to the button or form. Once set up, Optibase records every click or submit automatically so you can see how users interact with your site.
Can I track custom or multi-step conversions?
Yes. You can track custom conversions and multi-step actions with Optibase. You can create custom events for actions that are not simple clicks or forms, and track conversions across pages and flows. This makes it easy to measure signups, onboarding steps, or other longer user journeys.
How does conversion tracking work?
Conversion tracking works by recording actions users take on your site. You define what counts as a conversion, such as a click or form submit, and connect it to your page. When users complete that action, Optibase tracks it automatically and shows the results so you can see what performs best.
How do I track conversions in Webflow?
To track conversions in Webflow, install Optibase using the Webflow App or by adding one script to your site. Then create a conversion in Optibase and connect it to a button, form, or page using simple IDs or element selection. Once set up, Optibase tracks conversions automatically as users interact with your site.
Do I need Google Tag Manager?
No. You do not need Google Tag Manager to use conversion tracking with Optibase. Optibase tracks conversions on its own, so you can set up goals without extra tools or complex tag setups. This makes tracking simpler and easier to manage.
Does conversion tracking slow down my site?
No. Conversion tracking with Optibase does not slow down your site. It uses a lightweight script that loads fast and runs in the background. There is no flicker or delay, so your page speed, user experience, and SEO stay safe while conversions are tracked.

The ultimate A/B testing app for Webflow

From copy to design to entire pages, optimize every aspect of your Webflow website with seamless A/B and split testing from Optibase.
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