Streamline optimization with powerful conversion tracking

Conversion tracking

What is conversion tracking?

Conversion tracking is one of the most important parts of any A/B testing, enabling you to measure the effectiveness of variations. Whether you A/B test, split test or multivariate test, Optibase allows customizable tracking for every element on your Webflow website.

By implementing conversion tracking, you can monitor actions like clicks, form submissions, page views, scroll depth and much more. This kind of tracking lets you assess the performance of individual elements accurately and make data-driven decisions to optimize your site.

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Benefits

Benefits of customizable tracking

With conversion tracking, you can optimize your business website and stay competitive. There are many advantages that you can profit from.

Boosting conversions

Conversion tracking helps you squeeze more out of your website's traffic without spending on expensive ads. Even tiny tweaks, like changing a button color, can bring in big returns on investment.

Addressing visitor frustrations

Visitors come to your site with goals in mind, but they might hit roadblocks along the way, leading to frustration and fewer conversions. A/B testing can help improve their user experience.

Cutting bounce rates

High bounce rates can come from various factors, like overwhelming choices, confusing menus, or complex text. While there's no one-size-fits-all fix, A/B testing tools help you find the best combinations to keep visitors engaged.

Safe changes

With A/B testing in Webflow, you can make small changes instead of overhauling your entire page. Making too many changes at once can be risky, but small tweaks backed by real data lower the chance of hurting your current conversion rates.

Data-driven choices

A/B testing relies entirely on data, leaving no room for guesswork or gut feelings. By leaning on this data, you can swiftly identify winners and losers based on statistics, minimizing the risks associated with subjective judgments.

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How to

How to track conversions in Optibase?

There are a few steps to go through if you want to start tracking your conversions in Webflow. Not following them could impact the efficiency of your test results by lacking data from your website.

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1 Create a conversion

To set up your conversion, navigate to the conversions page by choosing "Conversions" in the Optibase menu on the left. To create it, click the "New conversion" button and fill in the info.

2 Set up conversion type

Name your conversion and choose the conversion type. You can set up a page view conversion, a scroll depth conversion and a time on page conversion. For each of these types, you need to provide the URL.

3 Connect the conversion

You need to connect your conversion to an HTML element on your website so Optibase knows which element belongs to which conversion. You can add click, submit or programmatic events.

4 Track conversions

Once your conversions are connected, you will be able to track them from the Optibase dashboard. You can track clicks, submits, form submissions, views, scroll depth, time on page and programmatic conversions.

5 Analyze results

When your tests are running and results start coming in, it's time to analyze the data. Check out conversion rates and determine which version of your page performed the best, then make improvements.

Features

Optibase conversion tracking features

Server-side conversions

Optibase provides an API endpoint that developers can call from the server to trigger a conversion event. By setting up custom programmatic conversions, you can tailor A/B tests in the back-end exactly how you want them for your business.

Export data

Seamlessly export comprehensive testing data for in-depth analysis and reporting. It allows further exploration of A/B, split and multivariate conversion events and empowers users to make informed business decisions together with the team.

HubSpot form tracking

HubSpot is a native integration in Webflow, so Optibase offers robust conversion tracking capabilities for HubSpot form submissions. This feature allows you to analyze how visitors interact with the forms on your website so you can optimize their user experience.

Native GA4 integration

Our testing platform integrates natively with Google Analytics 4 and will automatically detect if you have it connected to your website, providing a framework for tracking conversion events. You don't need to set up anything manually, it all happens by default in Optibase.

Cross-domain tracking

Optibase will track users across multiple pages and domains, ensuring the data is as accurate and reliable as possible without information getting lost somewhere in between. This allows for much better understanding of user behavior and their preferences.

Webflow specific

As a specialized A/B testing app for Webflow, Optibase is uniquely tailored to the needs and requirements of Webflow users. Its seamless integration and compatibility with the platform enables users to leverage the full potential of tracking their conversions.

FAQ

Frequently asked questions

When should I do a multivariate test instead of a simple A/B test?

Multivariate testing allows you to test more than two variants at the same time, making it the most extensive testing method available. Unlike A/B testing or split testing, here you can test combinations of headlines, descriptions and even demo videos. However, if you don't have enough traffic you won't get meaningful results, so it's not recommended for websites with low traffic volume.

How does multivariate testing help improve website performance?

Multivariate testing offers several advantages that can improve your website's performance and the success of your business. By running these tests, you can figure out how to increase conversions, solve visitor pain points and lower bounce rates by optimizing specific elements. Also, you mitigate the risk by implementing smaller changes based on data, instead of guessing what will work and what won't.

How can I tell if my website has enough traffic to run meaningful multivariate testing?

Determining whether your website has enough traffic for multivariate testing depends on several factors, including the number of variants, the desired level of statistical significance and the expected effect size. But a general rule of thumb suggests a minimum of 1000 visitors and 100 conversions per variant to make sure your results are reliable. You can also check out the A/B test sample size calculator.

Can you track HubSpot form submissions with Optibase?

Yes, Optibase testing software supports tracking HubSpot form submissions as conversions. This allows you to accurately measure the impact of your tests on form submission rates and optimize your campaigns properly.