Pricing

A/B testing plans for teams of all sizes

Free

Run your first tests on low-traffic pages and learn how Optibase works.
$0
Select plan
10k tested users
Experimentation
Personalization
Analytics
Heatmaps
User recordings
Compare plans

Basic

Launch real experiments and personalization without complexity or dev work.
$69/mth
Select plan
20k tested users
Experimentation
Personalization
Analytics
Heatmaps
User recordings
Compare plans

Business

Optimize at scale with analytics, automation, and higher traffic limits.
$139/mth
Select plan
50k tested users
Experimentation
Personalization
Analytics
Heatmaps
User recordings
Compare plans

Professional

Full CRO toolkit with behavior insights for high-traffic or multiple sites.
$289/mth
Select plan
120k tested users
Experimentation
Personalization
Analytics
Heatmaps
User recordings
Compare plans

Free

Run your first tests on low-traffic pages and learn how Optibase works.
$0
Select plan
10k tested users*
Geo restrictions
Screen restrictions
Export data to CSV
Cross-domain testing
Compare plans

Basic

Launch real experiments and personalization without complexity or dev work.
$690/yr
Select plan
20k tested users*
Geo restrictions
Screen restrictions
Export data to CSV
Cross-domain testing
Compare plans

Business

Optimize at scale with analytics, automation, and higher traffic limits.
$1,390/yr
Select plan
50k tested users*
Geo restrictions
Screen restrictions
Export data to CSV
Cross-domain testing
Compare plans

Professional

Full CRO toolkit with behavior insights for high-traffic or multiple sites.
$2,890/yr
Select plan
120k tested users*
Geo restrictions
Screen restrictions
Export data to CSV
Cross-domain testing
Compare plans

Enterprise plans

Enterprise plans unlock increased traffic capacity, hands-on onboarding, and dedicated support channels. Ideal for teams running continuous experiments across multiple sites or large visitor volumes.
Schedule a demo

250k

Monthly tested users
$3,580/year
Schedule a demo

500k

Monthly tested users
$6,980/year
Schedule a demo

1M

Monthly tested users
$11,980/year
Schedule a demo

2M

Monthly tested users
$18,980/year
Schedule a demo
Enterprise features
Tailored tested user quotas
Advanced security and compliance
Custom contracts, NDAs, DPAs
Guaranteed response times
Account manager
Priority support
Feature flags and prioritization based on need
Custom onboarding and team training
Dedicated Slack channel and video calls
Comparison table

Choose your plan according to your organisational plan

Free

Basic

Business

Professional

Tested users
Testing
A/B test
URL split test
Multivariate test
Scheduled tests
Auto stop
Test snapshots
Share results
Timeline
Personalization
Personalizations
Heatmaps
User recordings
Conversions
Click
Submit
Page view
Time on page
Scroll depth
Programmatic
Restrictions
Location
Screen sizes
Operating system
Device
AI
AI traffic split
Analytics
Analytics
Export data
Other
Domain whitelist
IP Blacklist
Cross domain
Support
Email
Video call
Slack

Free

10k

Basic

20k

Business

50k

Professional

120k
Testimonials

What others are saying

Gil P.
CPO @Orcanos
G2 reviews logo
"Running A/B testing on our Webflow site is simple and easy"

Product leader perspective — running A/B tests on their Webflow site went from something they kept deprioritizing to a regular habit. The low barrier to entry is the key value: setup is fast, results are easy to read. 4-star rating suggests a small friction point or a missing feature, but the overall experience is clearly positive.

Danae M.
Growth Marketing Manager @Gavel
G2 reviews logo
"Great, easy to use Webflow A/B and split testing tool"

No-code setup, immediate value without a developer, can run tests on her own without involving engineering, clean reporting interface, fits into her marketing workflow. Mentions it removed the dependency on developers for experiments.

Miša V.
Head of Growth @Flow Ninja
G2 reviews logo
"A great Webflow CRO and A/B testing tool"

Since using Optibase, their A/B testing process has become more structured and efficient. Platform is intuitive enough that the whole growth team uses it — not just the technical people. Highlights it as the right tool for a team that needs to move fast on experiments. Clean interface, quick to get started.

Tomasz S.
Webflow Developer @Grafit Agency
G2 reviews logo
"A very intuitive interface and an excellent Webflow plugin that enables a simple test setup"

Coming from a developer's perspective — the Webflow plugin integration is native and clean. Interface is intuitive, test setup is fast. Appreciates that once he sets it up for a client, the marketing team can take over and run tests without any developer involvement. Good for handoffs.

Liam M.
Co-Founder & CEO @Bizcuts
G2 reviews logo
"Awesome product run by awesome people!"

Product is solid and easy to set up. The standout for him is the team — incredibly responsive and genuinely helpful whenever there's a question or issue. Great support experience. Review has a warmer, more personal tone than others — focused on the human side of the product.

Danny W.
Executive Manager @Wong Brothers
G2 reviews logo
"Best tool for Webflow A/B testing"

Marketing manager who values speed from idea to live test. Can now launch experiments without coordinating with engineering. Highlights ease of use for a non-technical marketing role. Clean interface, gets results quickly. Straightforward and positive review with no major dislikes.

Evgenii T.
Founder & Tech Lead @Tilipman Digital
G2 reviews logo
"Best CRO tool for Webflow users"

Evaluated alternatives before landing on Optibase. For Webflow specifically, found nothing else that compares — purpose-built integration, fair and transparent pricing, and it works reliably. Technical founder perspective: appreciates that it's built for Webflow rather than retrofitted to support it.

Florian B.
Co-founder @Digidop
G2 reviews logo
"When it's time to optimize your conversions, Optibase is the tool you need"

CRO-first perspective — positions Optibase as the go-to when optimization becomes a real business priority. Uses it to drive measurable conversion improvements. Frames it as a serious tool for teams serious about results, not just for dipping a toe into testing.

Nathan L.
CTO @Synqro
G2 reviews logo
"I use Optibase to optimize the acquisition funnels of my clients"

Calls it probably the best tool on the market for simple, affordable A/B testing on Webflow. Highlights that it connects directly with Webflow and you can start testing within minutes without coding knowledge. Analytics are clear and actionable. Uses it professionally to optimize client acquisition funnels — clients are seeing better conversion rates as a result. Only downside mentioned: it's Webflow-only (which he frames as a minor note, not a real complaint).

Madeline C.
Head of Digital Marketing @Style Arcade
G2 reviews logo
"So easy to use and setup!"

Non-technical marketing leader who can now run experiments entirely on her own without involving a developer. Fast setup process. Interface is immediately understandable. The 4-star rating likely reflects a minor friction point or a missing feature, though the overall tone is positive and enthusiastic.

Travis W.
Advisor @Bullseye
G2 reviews logo
"Easy, clear-cut A/B Testing in Webflow"

Compares Optibase to other A/B testing tools which are overly complex and expensive. For Webflow users specifically, Optibase is the clear, obvious choice — not bloated with features they don't need. Emphasizes simplicity and clarity of the tool. Clean experience from setup to reading results.

Alexandre T.
CEO @Bayer Crop Science
G2 reviews logo
"The A/B testing tool Webflow has been missing"

Before Optibase, there was no good native way to run proper A/B tests on Webflow. Frames it as filling a genuine market gap. Now recommends it to every team building on Webflow. Short, confident review — no major dislikes mentioned.

Guy B.
CEO @Tagbox
G2 reviews logo
"Super simple A/B tests for Webflow"

CEO who wants testing to just work — no complexity, no learning curve. Needed a lightweight solution to run experiments on their Webflow site without the overhead of enterprise tools. Optibase delivers exactly that. Results are easy to interpret and act on.

Corey H.
Co-Founder @Conversion Factory
G2 reviews logo
"Best CRO tool for Webflow"

Searched for a proper CRO and A/B testing solution for Webflow for a while before finding Optibase. Frames it as the tool that finally fits how Webflow teams actually work. Short, confident review. No major complaints.

G2 high performer badge
Join 3000+ companies already testing with Optibase
FAQ

Frequently asked questions

What is AB testing and how does it work for Webflow?
AB testing is a way to compare two or more versions of a website or an app to see which one performs better with users. Optibase is an AB testing app that makes this process super easy for those using Webflow. By showing one version of the page to a random portion of your visitors and another version to another group, you can measure which version performs better and make data-driven decisions to improve your website.
How do I set up an AB or split test in Webflow?
Our app makes it simple to get started with testing and optimization for your website. All you need to do is head to the Webflow app marketplace, download Optibase, and sign up. From there, just follow the straightforward instructions in the app to begin running your tests.
Can I run multiple AB tests at the same time?
The answer is absolutely yes! However, to get the most out of our app and enjoy running multiple tests concurrently, you'll need to sign up for one of our paid plans. Unfortunately, our free plan only allows for one active test at a time.
How do I track the results of my tests?
Our app offers two options for tracking your results: through our Webflow app or our web app. Either option allows you to keep a close eye on how your tests are performing, so you can make data-driven decisions to improve your website's performance. With the ability to track your results in real-time, you'll never have to second-guess the impact of your testing.
Is Optibase GDPR compliant?
Optibase is GDPR compliant. We know how important it is to protect personal data, so we made sure to implement the necessary measures to comply with the European regulations.
How long should I run an AB test for?
While there are some general guidelines, the optimal duration will depend on a variety of factors such as the size of your audience, the amount of traffic your site gets, and the complexity of your experiment. In general, we recommend running the test for at least two weeks to ensure that you get enough data to make informed decisions. However, some tests may require longer durations, particularly if you have a smaller audience or are testing a more intricate hypothesis. Feel free to play around and find what works best for you - just make sure to give your tests enough time to run their course!
Can I target specific audiences for my AB test?
Yes, you can easily target specific audiences based on their geolocation and screen size (whether they're on desktop, tablet, or mobile). This means that your testing can become even more precise, giving you greater insights into what your customers respond to best.
What are some best practices for AB testing on Webflow?
For Webflow users, there are a few best practices to keep in mind when setting up your tests. First, start with a clear hypothesis and goal for each test. Are you trying to increase click-throughs on a specific button, or improve overall conversion rates? Identifying your key performance indicators will help you measure success and make data-driven decisions. Next, make sure you're testing one variable at a time, to accurately isolate its impact. And finally, don't forget to collect and analyze your data over a meaningful period of time, to ensure statistical significance.
Does Optibase affect the loading speed of my website?
Optibase doesn't affect the loading speed of your website. We've done a lot of testing on this topic and can confidently say that it won't slow down your site.
What if I have more questions?
If you have any questions or concerns about how Optibase works, don't hesitate to reach out. Our friendly support team is always here to help. Simply send us an email at support@optibase.io, and we'll get back to you as soon as possible. And if you're subscribed to one of our paid plans, you'll have access to our live chat for even faster support.