Multivariate testing

Multivariate testing to find winning combinations

Test multiple elements at once and see what works together. Optibase helps you learn faster without complex setup, developer work, or slow experiments, so you can improve performance with fewer tests.
Test combinations: See what works together, not just alone.
Easy to run: No scripts or developer help needed.
No performance risk: Fast pages with no flicker or slowdown.
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Test combinations

Test more ideas in one experiment

Multivariate testing lets you test many page elements at the same time. With Optibase, you can try different combinations without complex setup, developer work, or slow launches.

Test multiple elements together

Test headlines, buttons, images, and layouts in one experiment. See which combinations perform best without running many tests.

No complex setup or dev work

Create multivariate tests visually in Webflow. No scripts, no code, and no developer help needed to get started.

Faster insights with fewer tests

Learn more from a single test instead of running many experiments. Save time while still getting clear results.
No performance tradeoffs

Test at scale without slowdown

Multivariate tests often raise concerns about speed and stability. Optibase runs tests without flicker or heavy scripts, so your site stays fast even when you test many combinations at the same time.

No flicker, even with many variants

Visitors see the correct version instantly. There is no flashing or jumping on load, even when multiple elements are tested together.

Lightweight testing engine

Optibase uses a small, efficient script that runs smoothly. Testing many combinations does not add extra load to your pages.

Speed stays consistent

Your site performance stays stable during multivariate tests. Page speed and SEO are not affected as traffic is split.
Clear test results

Understand what really drives wins

Multivariate tests can get complex fast. Optibase keeps results clear by showing how each combination performs, so you can see what works together and make decisions without digging through messy data.

Clear combination results

See how each variant combination performs. Results stay easy to compare, even when many elements are tested together.

Easy reporting

Get clear updates without extra work. Choose daily, weekly, or monthly reports that highlight what is winning.

Works with your tools

Send results to GA4, Mixpanel, HubSpot, or anywhere using our API. Keep all your test data in one place.
How it works

Set up a multivariate test in minutes

Optibase makes multivariate testing simple. Create variants in Webflow, connect elements, set your goals, and launch. You can test many combinations at once without complex setup or developer work.
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1

Install Optibase

Install Optibase using the Webflow App or add one script to your site. The app connects your project automatically, and the same script works for multivariate tests without extra setup. You only install it once, even if you run many tests on different pages. After this step, your site is ready to test.

2

Create your variants

Create your variants inside the Webflow Designer. Change headlines, buttons, images, or other elements you want to test together. Each change becomes part of a multivariate setup. After publishing your updates, connect the elements in Optibase using the app or IDs. You can test many combinations without creating separate pages.

3

Set your conversions

Choose how you want to measure success for your multivariate test. You can track clicks, form submits, page views, scroll depth, time on page, or custom events. Mark elements with the Webflow App or add IDs manually. All combinations use the same goals, so results stay fair and easy to compare.

4

Choose audience and traffic split

Decide who should see your multivariate test. You can target visitors by location, screen size, browser, or operating system. Set a manual traffic split or let AI manage traffic as results come in. Every combination is shown fairly, so each variation gets enough data to produce reliable results.

5

Run your test

Start your multivariate test with one click in Optibase. All combinations begin running at the same time, with traffic split evenly or managed by AI. You can see live status as the test runs and set auto-stop rules based on conversions, confidence, or traffic so tests end at the right time.

6

Analyze results

Review how each combination performs as data comes in. Optibase shows clear results so you can see which mix of elements drives the most conversions. You can compare outcomes easily, spot patterns across variants, and send results to your analytics tools to help your team decide what to ship next.
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Built for growth

More than just testing

AI traffic split

AI helps send more visitors to the version that works better, so your test reaches a clear winner faster without extra work.

Auto-stop tests

Set rules and let Optibase stop the test for you. When a version wins or a goal is reached, the test ends and you get clear results.

Audience segmentation

By segmenting your audience based on their geolocation, browser, OS and screen size, you can limit who is exposed to your tests.

Personalization

Show different content based on who visits your site. Tailor pages by audience, behavior, or context to improve relevance and conversions.

Heatmaps

See where users click, scroll, and focus. Heatmaps help you understand behavior so you know what to test and what to improve next.

User recordings

Watch real sessions to see how people use your site. Spot friction, confusion, and missed clicks that numbers alone can’t show.
FAQ

Frequently asked questions

What is multivariate testing?
Multivariate testing is a way to test several page elements at the same time. Instead of changing one thing, you test different combinations of headlines, buttons, images, or layouts in one experiment. This helps you see what works best together and improve your page faster with fewer tests.
When should I do a multivariate test instead of a simple A/B test?
You should use a multivariate test when you want to test several page elements at the same time. If you are changing more than one thing, like a headline, button, and image, multivariate testing helps you see what works best together. Simple A/B tests are better when you only test one change at a time.
Is multivariate testing hard to set up?
No. With Optibase, multivariate testing is easy to set up. You create your page changes in Webflow like you normally do, then connect them in Optibase. There is no code to write and no developer help needed. Most teams can launch a multivariate test in just a few minutes.
Can I run multivariate tests without developers?
Yes. You do not need developers to run multivariate tests with Optibase. All changes are made in the Webflow Designer, and tests are managed inside Optibase. There is no coding, no scripts to write, and no engineering support needed to launch or manage your tests.
How do you run multivariate tests in Webflow?
To run multivariate tests in Webflow, install Optibase using the Webflow App or add one script to your site. Create different versions of page elements in the Webflow Designer, then connect them in Optibase. Set your conversion goals and launch the test. Optibase runs the combinations and shows which ones perform best.
How can I tell if my website has enough traffic to run meaningful multivariate testing? 
Determining whether your website has enough traffic for multivariate testing depends on several factors, including the number of variants, the desired level of statistical significance and the expected effect size. But a general rule of thumb suggests a minimum of 1000 visitors and 100 conversions per variant to make sure your results are reliable. You can also check out the A/B test sample size calculator. 
What elements can be tested using multivariate testing?
Virtually any element on a website can be tested using multivariate testing, but the most common ones are headlines, images, call-to-action buttons, forms, layout and design.
Does multivariate testing affect site speed?
No. Multivariate testing with Optibase does not slow down your site. It uses a lightweight script that loads fast and shows the correct version right away. There is no flicker or delay, even when testing many combinations. Your page speed, user experience, and SEO stay safe during tests.

The ultimate A/B testing app for Webflow

From copy to design to entire pages, optimize every aspect of your Webflow website with seamless A/B and split testing from Optibase.
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