Built by people who’ve done the work

Optibase is built by the team behind Flowout, a Webflow agency that has worked with fast-growing companies like Stripe, Kajabi, and ActiveCampaign. For years, we’ve been designing, building, and optimizing real websites where performance and conversion results actually matter.
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Working closely with marketing teams gave us a front-row seat to how experimentation really works in practice. We didn’t start Optibase as a side project or an experiment itself. We built it as a product we wanted to use every day, based on hands-on experience, real constraints, and real expectations.

When Google sunset Optimize, many teams were left without a clear replacement. As we explored the landscape, it became obvious that something was missing. There was no straightforward way to keep experimenting without committing to tools that felt heavier than what most teams actually needed.
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We started building Optibase in February 2024, shaped by years of hands-on experimentation. From our own experience running tests, we knew teams still wanted to move fast, learn from real users, and make confident decisions. Optibase is our response to that gap. A practical experimentation platform designed to be accessible, reliable, and easy to start using from day one

What started as a solution to our own problem is now used by thousands of teams worldwide. Optibase is trusted by marketers, founders, and product teams who run real experiments on real websites every day.