How Memberstack Increased Annual Revenue by $500,000 with Optibase's Webflow A/B Testing

The Challenge

Memberstack, a leading membership and payments solution for no-code websites, had already invested significant resources into redesigning their marketing site. This initial overhaul successfully increased their conversion rate from 4.5% to around 6% - a solid improvement, but the team knew there was potential for even better results.

"We already did a nice increase, but from there we wanted to obviously increase it more," explains Julian from Memberstack. "The challenge was that we don't really know what is and is not going to work. You can be surprised sometimes - something you think is going to help can actually hurt your conversion rate."

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The Solution

Memberstack needed a reliable way to test changes to their Webflow site without risking their existing conversion rate. They turned to Optibase for its native Webflow integration and affordable pricing.

"Our site is of course in Webflow and the experience is super, super easy," Julian shares. "We learned how to set up an A/B test and get that running in a few minutes. It was honestly way too easy."

With Optibase's intuitive platform, the Memberstack team quickly moved from small experiments to a comprehensive testing strategy:

• Started with a few small changes to learn the platform
• Rapidly scaled to running 14 concurrent tests
• Set a goal to implement 25 active tests

The Results

Within just two months of implementing Optibase, Memberstack achieved remarkable results:

• 33% increase in conversion rate (from 6% to 8%)
• ~$500,000 projected annual increase in lifetime value
• 3,333x ROI on their Optibase subscription (~$150)

"Literally in the span of about two months, a month and a half of A/B testing, we have raised our tracked conversion rate from around low six percent to low eight percent," Julian explains.

The business impact was substantial: "We realized that a conversion rate increase of one percent on our website, would mean an increase in lifetime value of about $250,000 a year."

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What's Next

With such compelling results, Memberstack continues to leverage Optibase to optimize their Webflow site. "It does everything that we need it to do and more. We're going to keep using it," says Julian.

The team has set an ambitious goal of reaching a 10% conversion rate through continued testing and optimization with Optibase.

"When it comes to ROI, you can't really get much better than that. It has been awesome."

— Julian, Memberstack