Free library

A library of A/B testing ideas for website optimization

AB test idea: Add discounts that are simple to calculate

AB test idea: Use relatable names for pricing plans

AB test idea: Use smaller font size for price numbers

AB test idea: Change the navigation menu structure

AB test idea: Make the free plan less visible

AB test idea: Add social share buttons

AB test idea: Use interactive elements on the homepage

AB test idea: Daily cost on monthly and yearly plans

AB test idea: Try adding an exit pop-up

AB test idea: Optimize the length of the CTA text

AB test idea: Optimize the position of the CTA button

AB test idea: Use human pictures in testimonials

AB test idea: Placement of social proof elements

AB test idea: Placement of the signup button

AB test idea: Short versus long content

AB test idea: Optimize headline copy on the landing page

AB test idea: Videos versus images

AB test idea: Optimize the pricing page hierarchy

AB test idea: Optimize the CTA button

AB test idea: Optimize the free trial duration

AB test idea: Adjust pricing page layout and design

AB test idea: Optimize your user interface (UI) design

AB test idea: Optimize in-app messaging

AB test idea: Optimize tutorials and walkthroughs

AB test idea: Add a pricing page

AB test idea: Use a chatbot for customer support

AB test idea: Testimonials on the pricing page

AB test idea: Higher price as a decoy

AB test idea: Introduce free trial

AB test idea: No more than 3 plans

AB test idea: No credit card needed

AB test idea: Different pricing