A hero section is the crown of any site. It’s exactly what visitors see first and gives them a first impression of the entire experience. The difference between a bounce and conversion can come down to getting it right. But that’s not to forget how perfecting the hero section in Webflow using A/B testing really changes the game.
A hero section functions exactly as a storefront for your website — an area where your customers come when they need what you’ve got to offer. Here, you’re the thing people see right away in the entry — telling them who you are, what you have to say, why they should see what you’ve got to say. Here are a few reasons why it’s so important:
This opinion will quite often be made in the hero section. A messy, confusing hero section that does not compel them will keep visitors away, while a clean, compelling one can hold them immediately.
The golden opportunity to express your brand’s personality lies in your hero section. Visuals, copy, and layout paired together can increase trust and be relatable to your target audience.
The hero section is the hook that sparks user action: scrolling further, and of course, clicking a CTA. Optimizing it to align users’ next steps with your business goals is crucial.
In short, your hero section is so much more than a design element; it is a strategic asset that requires thought and admiration, and actually should be constantly reviewed and improved.
Webflow A/B testing involves creating two or more variations of your hero section and analyzing which one performs better. But what should you test? Here are the top elements to focus on:
Your headline is your hook. Try out different tones, lengths, and value propositions to find what sounds the best to your audience. A/B testing examples include:
Often, the most eye-catching is the hero image or background video. Test:
Your call to action should encourage users to do something. Experiment with:
Your hero section’s structure influences readability and focus. Test:
You can bring out your offering in more compelling ways by highlighting your key benefits or features. Test:
Most users will spend or leave in the first few seconds above the fold. In Webflow, A/B testing allows you to optimize how you want the hero section to perform for maximum effect. Here’s how to approach it:
Before you test, know what you are trying to find out. Common goals include:
For example, you can duplicate your hero section in Webflow and play around with it to see what works best while giving you two instances to work with, offering a better chance of success compared to traditional development. Isolate elements and focus on your variations, otherwise, you’ll end up with too noisy a test.
With Webflow A/B testing tools, show different versions of your hero section to visitors in a random manner. You will also track metrics like CTR, Scroll depth, and conversion rates.
Once you have enough data, study which version was better and why. Now that we have these insights, take them and use them to further refine your hero section. Continuous optimization is key in any form of A/B testing — it's all iterative.
Webflow’s flexibility makes it an excellent platform for A/B testing. Pair it with these tools for seamless testing and optimization:
Optimizely has features such as personalization and multivariate testing that advanced users might use. Its analytics dashboard gives a deep view of user behavior.
Testing multiple elements at the same time is not an option with VWO. This helps you understand how users engage with the hero section with its heatmaps and session recordings.
Despite not being a true A/B testing tool, Crazy Egg’s heat maps and scroll maps can show you where to change before you test in your hero section.
With Optibase, variations are easy to make, and you can update them in real-time. It's the only native tool for A/B testing in Webflow, so it makes it quite a powerful workflow.
The hero section of your website is a key user engagement touchpoint. Utilizing Webflow’s design tools and A/B testing tools, you can improve this critical area, improve conversions, and make a lasting first impression. When testing headlines, visuals, CTAs, and layouts, you can figure out what really works with your audience.
What should I test in a hero section?
Instead, focus on testing headlines, images, calls to action, and layouts to see which of these really works (for you). They can also greatly affect user engagement and conversion rates.
Can changing headlines improve engagement rates?
Changing headlines is absolutely a way to boost engagement rates by creating more gripping, clear, or relatable headlines that grab your audience’s attention and drive action.
How does hero section A/B testing affect bounce rates?
Testing A/B of your hero section allows you to see what does and doesn’t keep visitors engaging, so you can decrease bounce rates by setting a much stronger first impression.
