A/B TESTING WEBFLOW APP
4.6 out of 5.0 on G2

Run serious experiments without paying for enterprise tools

Optibase gives marketing teams the tools they actually need to test ideas, understand user behavior, and improve conversions without complex setup, long onboarding, or inflated pricing.
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Join 2500+ companies testing with Optibase
Experimentation
Conversions
Heatmaps
Personalization
Recordings
Analytics
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Who uses Optibase

Used by 3000+ teams & agencies

Julian Galluzzo
Community projects @ Memberstack
"Literally in the span of about two months of A/B testing, we have raised our tracked conversion rate from around low 6 percent to low 8 percent"
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All customer stories
Test

Test ideas at any level of complexity

Optibase supports multiple testing methods so teams can experiment with confidence. Whether you’re validating small changes or comparing full experiences, you can test without slowing down your site or workflow.

A/B testing for fast validation

Compare two variations to validate focused changes.
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Split URL testing for full pages

Test entirely different pages or flows across URLs.
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Multivariate testing for combinations

Test multiple elements together to find winning combinations.
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Measure

Turn experiments into clear results

Optibase gives you a clear way to measure experiment impact and site performance. Track conversions and results in one place, with consistent metrics across tests so you can trust the numbers behind every decision.

Conversion tracking for clear outcomes

Track clicks, forms, pages, and custom events.
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Analytics for test performance

See variant performance and results at a glance.
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Built-in reporting

Review results daily, weekly, or monthly.
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Understand

Understand why users behave the way they do

Numbers show what happened. Optibase helps you understand why. Use visual and session-based insights to see how users interact with your site and explain experiment results with confidence.

Heatmaps for visual behavior insights

See where users click, scroll, and focus.
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User recordings for session insights

Watch sessions to spot friction and confusion.
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Personalize

Personalize experiences that convert

Use insights from your experiments and behavior data to personalize content across your site. Show different messages, layouts, or experiences based on user attributes, behavior, or experiment learnings.

Personalization for audience segments

Tailor content by device, location, or behavior.
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Combine rules to tailor experiences for each audience.

Location
(country or region)

Device &
Screen size

Browser &
Operating system

Traffic
Source

UTM
Parameters

New vs. returning visitors

Testimonials

What others are saying

Gil P.
CPO
"Running A/B testing on our Webflow site is simple and easy."
Evgenii T.
Founder & Tech Lead
"Best CRO tool for Webflow users"
Danny W.
Marketing Manager
"Best tool for Webflow A/B testing"
Oded H.
CEO
"Reliable streaming solution with high-quality video output"
Madeline C.
Head of Digital Marketing
"So easy to use and setup!"
Tomasz S.
Webflow Developer
"A very intuitive interface and an excellent Webflow plugin that enables a simple test setup."
Florian B.
Co-founder
"When it’s time to optimize your conversions, Optibase is the tool you need."
Danae M.
Growth Marketing Manager
"Great, easy to use Webflow A/B and split testing tool"
Corey H.
Co-Founder
"Best CRO tool for Webflow"
Alexandre T.
CEO
"The A/B testing tool Webflow has been missing"
Travis W.
Advisor
"Easy, clear-cut A/B Testing in Webflow"
Guy B.
CEO
"Super simple A/B tests for Webflow"
Liam M.
Co-Founder & CEO
"Awesome product run by awesome people!"
Nathan L.
CTO
"I use Optibase to optimize the acquisition funnels of my clients"
Miša V.
Head of Growth
"A great Webflow CRO and A/B testing tool."
Chris Williams
Director of Marketing @ All Copy Products
“I am really excited about Optibase because it fills in a massive need for Webflow.”
Hristian Kambourov
Founder @ Revise Agency
“A much needed product for the Webflow community. Congrats on the launch and I see only good things for your team moving forward.”
Alexandre Teillet
CEO @ Mekaa Agency
“A very cool product ! Already in use with my clients on Webflow”
Julian Galluzzo
Community projects @ Memberstack
“This is looooong overdue - great work to the team. Especially since Google Optimize was deprecated, there's a massive hole in the market. But even if Google Optimize was still here, Optibase is way better for Webflow”
Tim Šfiligoj
Founder @ 350life Agency
“This is awesome, was able to test it already & can't wait to see where it goes from there. Something Webflow needed badly.”
Chris Erickson
Webflow Expert
"Shut up and take my money!"
Elie
CMO @ Submagic
“This is exactly what I've needed for the past 6 months, I haven't found any way within Webflow to easily A/B test (apart from external tools, which are complicated to get the hang of). Kudos for this launch, and I can't wait to try Optibase!”
Benjamin Aguilera
Webflow Expert
“This is godsent. I've been struggling with this for months now. You and your team are absolute legends.”
Kane Garland
Webflow developer @ Crunch
“Love this app. Works perfect and will be using it on our company website!”
Thomas Sulentic
Freelancer
“That’s impressive - and needed in our toolbox”
Veer Manhas
Founder @ Lil Big Things LLC
“A much needed product in the space. Can't wait to use it for our first project!”
Robert Simmons
Webflow Expert
“Love the idea, especially with Google Optimise biting the dust.”
Romano Pravdič
Founder @ Cloud9devs.com
“THIS is something what was needed 2 years ago. Thank you a lot!”
How it works

A/B testing made easy for Webflow

1

Install our app

The first step is simple - just head over to the Webflow app marketplace and search for our app. Once you've found it, click on the blue button that says "Install app".

2

Create a test

Head on over to the Webflow designer and start setting up your test or conversion events. It's super easy, and the Webflow app will guide you through the process.

3

Analyse results

Optibase's web app makes it easy to track and analyze the data. You can quickly see which variations are performing better and make data-driven decisions.
Other features

Take control of your website's performance

No flickering

No more flickering between variants that can mess up your website's user experience and affect conversions. Optibase runs smoothly.

Affordable pricing

We know that there are other options that may offer more features, but why pay for features you don't actually need?

Audience segmentation

By segmenting your audience based on their geolocation and screen size, you can limit who is exposed to your tests.

Webflow specific

We know Webflow inside and out, so we built a tool that's simple, intuitive, and perfectly integrated with your workflow

GDPR compliant

Optibase is GDPR compliant. We have implemented the necessary measures to ensure that our app complies with the GDPR.

No-code friendly

Optibase is the ideal solution for anyone who wants to start testing their website without having to deal with code.
Resources

Master A/B testing with our resources

The ultimate A/B testing guide

Start reading

A library of A/B testing ideas

Explore library

A/B test duration calculator

Go to calculator

A/B test sample size calculator

Go to calculator
Optibase blog

Tips and tutorials for A/B testing in Webflow.

5 Things That Are Killing Your Conversion Rate (For SaaS Companies)

5 Things That Can Ruin Your A/B Tests

Building an A/B Testing Culture: How Teams Use Testing Every Day

A/B TESTING WEBFLOW APP
4.6 out of 5.0 on G2

Everything you need to experiment. Nothing you don’t.

Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.
Schedule a demo
Get started for free
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